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Getting Ready for an Open House- Step 6


Advantages of Hosting Open Houses

Selling your home is like a business venture, and an open house serves as your grand opening. It functions as a tool to generate excitement and capture the attention of potential home buyers. While you may attract curious onlookers, open houses also draw in serious buyers who have viewed your home online and wish to experience it in person, those without agents, and individuals not quite prepared for a private showing. An open house provides an opportunity to convert a casual observer into a committed buyer.


Open houses are commonly scheduled on weekends to maximize convenience for potential buyers. According to the National Association of Realtors, the optimal day for an open house is the first Sunday following the listing of your home. This timeframe allows ample preparation to showcase your home at its finest. Typically lasting around four hours, open houses are conducted in the afternoon.


I collect feedback from attendees, offering insights into their impressions of the neighborhood, pricing, and the property itself. This early-stage information can be instrumental in making minor adjustments to enhance your home's appeal.


Downsides of Open Houses

Despite their advantages and recommendations from many real estate agents, open houses have lost some of their popularity. In the past, they were the primary means for potential buyers to explore homes of interest. However, with the availability of online photos, 3D tours, and virtual walk-throughs, buyers can potentially make purchasing decisions without setting foot in a house.


While online resources provide extensive information, open houses are still likely to attract individuals who are already acquainted with your home and are serious enough about it to want an in-person viewing.


The pandemic has also influenced open houses, with the modern version being less crowded than in previous years. Realtors can also do live streaming for buyers who wish to see the home but cannot or are uncomfortable attending in person.


Hosting an open house entails vacating your home for several hours, which can be a significant drawback for many homeowners, especially those with small children, pets, or other commitments that make spending an afternoon elsewhere challenging.


Gathering Input on Your Home

The open house provides us with the initial chance to receive feedback from potential buyers. Be prepared for a range of comments, including negative ones, and strive to maintain objectivity without taking it personally. If multiple attendees mention the living room's paint choice negatively, it might be worth considering repainting it in a neutral color. Similarly, if carpet-related critiques are prevalent, it could be an opportune moment to consider a replacement.


While occasional negative remarks may occur, it's essential not to overly dwell on isolated comments, as some buyers may use negativity strategically for better negotiation positions. Focus on comments that exhibit a recurring pattern, as these provide valuable insights into potential improvements that can enhance your home's appeal to a broader buyer audience.





AMANDA ALLEN, REALTOR

GRI-SFC-MRP

(903) 603-0648

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